Name of Degree
Full name : Doctor of Business Administration
ABB : D.B.A.

Philosophy of Program
The Doctor of Business Administration is a program aimed at producing a Doctor of Business Administration degree with knowledge in management science, wide vision, leadership in business management innovation that supports national development. Also, doctorate students will have research ability and knowledge to be further developed and utilized as well as the role of wisdom in morality and ethics, along with the knowledge and ability to compete at both national and international levels which will be a role in sustainable economic development of the country.

Educational Management System
1) The education system uses a bilateral system. Academic year divided into 2 regular semesters. Regular semester will be a study period of not less than 15 weeks. Opening of the summer study has specified the duration and number of credits which has a comparable proportion with the regular semester.
2) Program period: 3 years and not over 6 years
3) Language: Thai and/or English

Download Program Structure


Learn more about the specializations that our DBA offers:

1) Concentration in Innovation Marketing
Course includes; Digital Marketing Management for Executives, Consumer Behavior and Market Management, Marketing Management for Service Businesses, Mixed Methods Research in Marketing, Seminar in Marketing Innovation, and Advanced Marketing Theory

2) Concentration in Innovation Management
Course includes; Knowledge Management and Advanced Innovative Management, Advanced Management Theory, Business Innovation Management, Seminar in Innovation Management and Organization Development, Advanced Operation Management, and Mixed Methods Rresearch in Management

3) Concentration in Information Technology Management
Course includes; Knowledge Management of Business Information System Development, Information Technology in Project Management, Information Security Risk Management, Seminar on Information Technology Management, Advanced Management Information System for Executives, and Mixed Methods Research in Information Technology Management

Our DBA program is structured to provide you with the necessary knowledge and tools so that your can develop a research agenda that will allow you to make an important scholarly contribute to the academic international. Completion of the program typically requires 3 years (exceed 6 yers), on a Saturday and Sunday.

During the first year of course work, classed are typically held on weekdays during typical office hours. For the second year or finish coursework onwards, students will manage their own study time with their advisor.

Curriculum Structure
1) Total credits minimum required 48 credits
2) Study plan type 2.1 (for graduates with a master’s degree in coursework and research) Curriculum structure divided into courses that are in accordance with the standards set forth in the curriculum of not less than 48 credits as follows;

1. Pre-course (Audit) (6) credits (*)
2. Core course
a) Coursework 9 credits
b) Course (audit) minimum (6) credits (**)
Students should select to study at least (6) credits by choosing from the elective course or as appropriate by the advisor. However, this must be chosen in accordance with the dissertation research that will be used to graduate or as appropriate for the curriculum committee.
3. Elective course (minimum) 3 credits (***)
4. Dissertation 36 credits (****)

* for those who do not graduate with a Master’s degree in Business Administration, are necessary to enroll in business management for executives. And for those who do not have English scores * must enroll in English language for graduate studies. In addition, for those who do not have a background in business management in topics that are necessary or relevant or may be useful for dissertation, may send to join non-credit studies with undergraduate or graduate students of other courses at the university before the semester opening or during the study. However, it depends on the curriculum committee as it deems appropriate.
** students should select to study at least (6) credits by choosing from the elective course or as appropriate by the advisor. However, this must be chosen in accordance with the dissertation research that will be used to graduate or as appropriate for the curriculum committee.
*** students select to study at least 3 credits by choosing from 3 areas of interest or as appropriate by the advisor. This must be chosen in accordance with the dissertation research that will be used to graduate or as appropriate for the curriculum committee.
**** the dissertation process must be developed in accordance with the guidelines as approved by the curriculum committee in which a student can do a dissertation after not less than 2 semesters and must complete the required courses from the compulsory and elective courses. Also, they must pass the qualifying examination. Students who are eligible for the qualifying examination must study compulsory and elective subjects according to the specified criteria. The qualifying examination will be a written exam to get S (pass) within 3 times and the dissertation can be made in English. However, other conditions must be in accordance with Rajamangala University of Technology Tawan-Ok regulations on graduate studies (B.E. 2561) for dissertation development. It’s divided into 4 steps as follows; 1) Submission of the dissertation topic and proposal to the dissertation committee, 2) Presentation of the complete chapter 1-3 of the dissertation to the dissertation committee, 3) Presentation of the complete chapter 4-5 of the dissertation to the dissertation committee, and 4) Open Dissertation Examination.

Criteria for graduation It must complete all the courses as specified in the curriculum. A student’s grade point average (GPA) must be no lower than 3.00, with a thesis proposal and passing the final oral examination by the committee appointed by the curriculum committee. And it must be an open system for interested parties to listen and must have English test results according to the criteria set by the curriculum committee. It is necessary to show proof of the dissertation or part of the dissertation that it has been published or at least accepted for publication in quality national or international journals or according to the discretion of the curriculum committee.

Study Plan

Condition of Dissertation

The dissertation that students are interested in researching must be able to explain by using the theory in the study and the new body of knowledge that will be gained from the research. It must be useful for applying. There is a clear scope of action and can be completed within the stipulated time of the curriculum. Students can conduct research as according to the problems they are interested in under the supervision of dissertation advisors. Students must present research results in the form of verbal reports.

It will evaluate the dissertation progress from the topic and proposal to the dissertation committee and evaluate the results of the dissertation that have passed the open public dissertation defense. It will follow the dissertation process and standards set by the curriculum committee. The evaluation process is as follows

1) Pass the English exam or be exempted according to the rules set by the curriculum committee.
2) Pass the qualifying examination completely with the right to request for a dissertation examination.
3) Pass the dissertation topic.
4) Pass the dissertation proposal and pass the defense examination, whereas the dissertation committee must be in accordance with the curriculum committee requirements.
5) Dissertation papers must be published in accordance with Rajamangala University of Technology Tawan-Ok regulations on graduate studies (B.E. 2561) or at the discretion of the curriculum committee.

1. Pre-course (Audit)

04-11-001 English for Graduated Studies (3 credits)
Language skills in reading and writing with an emphasis on reading skills, such as guessing the meaning of vocabulary, reading to capture the main point, writing a draft from reading, writing short paragraphs from notes together with listening and speaking as complementary skills.

04-11-002 Business Management for Executives (3 credits)
Conceptual foundations of business administration in the context of social, business, and economic philosophy. Corporate objectives and goal models, theories of organization, social responsibilities and business ethics of corporate management through apply technology into practice in business management.

2. Core course

04-12-711 Advanced Managerial Economics for Executives (3 credits)
Consumer choice theory and organizational behavior, creative economy, lazy economy, consumption and production theory, product pricing and production under different market structures, economic data and choices under uncertainty, such as exclusive production structures and complete competition, failure of the market, incomplete information of products and the environment and the role of the government, in-depth studies in macroeconomic, such as model of new economic growth, balance point in the balance of different markets, the new classics school economics and reasonable predictions, true business cycle theory, monetary and finance policies.

04-12-712 Advanced Statistical and Business Research Methodology (3 credits)
Regression models and analyses for several types of data: one-group cross-sectional data, more than one-group cross-sectional data, time-series data, and longitudinal data; assumptions in regression models diagnostic checking and correction for assumptions violation; logistic regression models and analyses; multivariate analysis: multivariate of variance, factor analysis, principal component analysis, cluster analysis; structural equation model and analysis. Studying the theories and principles of conducting business research in general, research principles, research types, quantitative research, qualitative research, the process of defining research problems, research modeling, hypothesis and principles of periscope literature by focusing on the use of statistical tools in business research, research design by being able to analyze statistical data based on probability principles and ethics of researchers.

04-12-713 Advanced Strategic Management for Executives (3 credits)
Concepts, processes, levels, and the nature of business strategies, the internal and external environmental analysis, analysis of strategies and alternatives, setting goals, establishing policies, and allocating resources, strategic review, evaluation, related laws and control.

3. Elective Courses
(1) Concentration in Innovation Marketing

04-12-821 Digital Marketing Management for Executives (3 credits)
Concepts and practices from the viewpoint of digital marketing executives, electronic commerce and network of information, analysis of electronic commerce model, product management, Pricing policy, Distribution channels, Marketing promotion, market research, and marketing policy formulation, consumer behavior in purchasing decisions through electronic media, tools, trends and new media used in commerce electronically, taking into account the duties and responsibilities of the business towards the economy and society and related law.

04-12-822 Consumer Behavior and Market Management (3 credits)
Able to analyze situations, solutions, and systematic marketing decision making, consumer decision making processes, consumer behavior patterns, and the application of behavioral science concepts affecting consumer behaviors both group and individual, Memories about product information, Information searching behavior, Accidental acquisition of information, the environment at the point of purchase, decision-making strategy, product evaluation, Life cycle buying patterns, marketing management process, Marketing information system, Market measurement and forecasting, Targeting, management planning of product, price, distribution and marketing promotion for use in various businesses.

04-12-823 Marketing Management for Service Businesses (3 credits)
Business Service Marketing by integrating basic science across many business functions, situational analysis and strategy determination of the service market, quality of service, strategies for building relationships with customers, creating good relationships with customers, and across many knowledge sciences by creating an understanding that is the foundation of service science through research studies to create learning in new research in the body of knowledge, integration of science in many areas, including marketing, management, operation, technology, psychology, sociology to be able to face challenges and opportunities for competition and the creation of service innovation effectively.

04-12-824 Mixed Methods Research in Marketing (3 credits)
Meaning, importance of research, research methodology, and marketing research process in order to present the proposal of interesting problems, analyzing, and synthesizing the problems from research proposal, writing problem statement, research methodology, research design, data collection, data analysis, research report writing and presentation, statistics in research, applying research results for marketing and decision making in business.

04-12-825 Seminar in Marketing Innovation (3 credits)
Application of marketing innovation concepts, operational problems analysis and suggestion, solutions, in-depth understanding of theories, concepts, models and paradigms that form the foundation of marketing strategies by having the content covering forms, processes, and issues related to the implementation of the strategy, examples of key topics, including factors related to the relationship between strategy and performance, marketing alliance, the first to enter the market, competition in many markets, global marketing strategy, including the relationship between marketing strategy and business strategy or organizational strategy by studying research topics, articles, case studies to apply in real life situations.

04-12-826 Advanced Marketing Theory (3 credits)
Strategic marketing planning and problem solving, marketing management process, internal and external analysis, demand determination, product positioning, pricing, product distribution, product promotion, consumer behavior and marketing mix, roles and responsibilities of the marketing manager, understanding the fundamental marketing management in various aspects, identification of target customers, and product distribution using in the corporate strategy.

(2) Concentration in Innovation Management

04-12-831 Knowledge Management and Advanced Innovative Management (3 credits)
Knowledge development in organizations, modern management concepts affecting changes within an organization, increasing importance of process improvement, technology knowledge management, the role of business ethics and corporate social responsibility.

04-12-832 Advanced Management Theory (3 credits)
Models and concepts of organization, organizational design, organizational theory, human resource theory, organizational behavior analysis, situation theory, institutional theory, organization ecology and evolution of organization and environment, network, technology and knowledge creation from observation and modern organization models increasing the efficiency of human resource management that is in line with the social context.

04-12-833 Business Innovation Management (3 credits)
Concepts and theories of innovation theory, technology management theory, the role of innovation in various fields, management elements, innovations in organizations, entrepreneurship innovation, innovation life cycle, innovation systems and enterprise networks, strategy development, transfer, bringing technology to the market, innovation and competitiveness, knowledge management and learning in the organization for innovation, the development of an innovative organization, culture supporting innovation theory regarding to entrepreneur, new business, organization operator.

04-12-834 Seminar in Innovation Management and Organization Development (3 credits)
Seminar on management and administration of modern high-level organizations by leading academic management by focusing on the management according to the objectives combined with the principles of business administration to create creative management and modern innovation, environmental management in today’s world, integration of various disciplines into an interdisciplinary field to create new knowledge to be applied to management in both the public and private sectors, the combination of coherent management from the regional level to the international level.

04-12-835 Advanced Operation Management (3 credits)
The evolution of management theory, contemporary management model, literature management, integration of theory and practice, application of management theory to business functions, economic concepts of management theory.

04-12-836 Mixed Methods Research in Management (3 credits)
Management techniques such as Balance Scorecard, Total Quality Management, Key Performance Index, Competency, Learning Organization, Knowledge Management, International Organization for Standardization, including management techniques for organizational improvement to be effective in management by focusing on the study and analysis of case studies and research topics, articles, case studies to apply in real life situations.

(3) Concentration in Information Technology Management

04-12-841 Knowledge Management of Business Information System Development (3 credits)
Fundamental of information technology management, information and data center management, information technology policy and strategy, information technology risk management, information technology security, information technology governance, and information technology service management.

04-12-842 Information Technology Project Management (3 credits)
Introduction to project management, project management and information technology context, project management process, project integration management, project scope management, project time management, project cost management, project quality management, project human resource management, project communications management, project risk management, and project procurement.

04-12-843 Information Security Risk Management (3 credits)
Studying in security of computer, network and application, accessibility without permission and variety forms of attacks of data risks, designing in network security, firewall, and ID, the development of information security policy with respect to legal of Thailand and international security standards.

04-12-844 Seminar on Information Technology Management (3 credits)
Issues on current information technology management, focusing on teamwork, meeting, discussion, argumentation, seminar, writing minutes of meeting and presenting knowledge to the public.

04-12-845 Advanced Management Information System for Managers (3 credits)
Roles of information systems of each type and information technology that affects the operations of the organization by focusing on management and application to be effective for executives, Including the impact of information systems on organizational management, roles and effects of information systems, application in organization management, operational control, decision support and organizational strategy management, including ethics in using systems and information technology.

04-12-846 Mixed Methods Research in Information Technology Management (3 credits)
Meaning, importance of research, research methodology, and information technology management research process in order to present the proposal of interesting problems, analyzing, and synthesizing the problems from research proposal, writing problem statement, research methodology, research design, data collection, data analysis, research report writing and presentation, statistics in research, applying research results for information technology management and decision making in business.

4. Dissertation

04-12-991 Dissertation (36 credits)
The dissertation write up assesses the integrative competence on both theoretical knowledge and its application to the specific case. Each candidate is expected to produce the high quality dissertation work to further the contribution on advanced research and business management. Research project and procedure formulation leading to new body of knowledge the supervision of the dissertation advisor and committee, dissertation writing and presentation, research report writing for dissemination, ethics in research and academic publication. The dissertation process is closely supervised by each candidate’s dissertation advisory committee.
Remark: The dissertation can be made in English. This must be in the template of the curriculum committee.

Admission Criteria
1) Graduated from domestic and oversea. In the case of international students who have a desire to continue their education, must have a good command of Thai in listening, speaking, reading and writing.
2) Graduated with a Master’s degree in all programs from an institution that is accredited by the Office of the Education Commission (OED) or the University Council.
3) Other qualifications apart from the above mentioned that it is at the discretion of the curriculum committee.

Exit Criteria
To qualify for the degree, students must satisfy the following requirements:
1) Pass the Qualifying Examination.
2) Present a paper in an international conference with a proceeding.
3) Pass the dissertation defense.
4) Part of the Dissertation must be accepted for publication in an international journal.
5) Other requirements as specified in the curriculum.


The total program fee (regular program) for 3 years of study is approximately 588,000 baht.



DBA Scholarships

This scholarships is awarded to exceptionally qualified candidates who enroll into our program. The scheme includes tuition fee waiver and stipend for three years, subject to both domestic and international students with satisfactory academic performance and potential to produce significant research. The grant process will be carefully conducted and all final decisions made by consensus of the DBA committee. Regulation scholarships is granted to all candidates for support the publication and/or study visit overseas up to 40,000 baht.

DBA applicants are also encouraged to apply for alternative support for which they are eligible (e.g funding form their sponsoring university/organization)


  1. Dr.Kanakarn Phanniphong, DBA
  2. Dr.Pavinee Thongyam, DBA(Marketing)
  3. Dr.Sruangporn Satchapappichit, Ph.D.(Marketing)
  4. Assoc. Prof. Dr.Rerkchai Fooprateepsiri, Ph.D.(Information Technology)
  5. Assoc. Prof. Dr.Patchree Chayakornsopit, Ph.D.(Fiscal Economics)
  6. Dr.Paneepan Sombat, Ph.D.(Industrial Administration)
  7. Dr.Sanya Borisut, Ph.D.(Organization Development and Human Capability Management)
  8. Dr.Sumalee Somnuk, Ph.D.(Research and Statistics in Cognitive Science)

Guest Lecturer

  1. Dr.Rangsee Yaiyoong, DBA(Business Administration)
  2. Dr.Noppadon Kampitak, DBA(Business Administration)
  3. Dr.Pratya Nuankaew, Ph.D.(Computer Engineering)
  4. Dr.Bussarin Kesara, DBA(Business Administration)
  5. Asst. Prof. Dr.Settachai Chaisanit, Ph.D.(Learning Innovation and Technology)
  6. Dr.Sarinya Akepichaiolan, DBA(Business Administration)
  7. 2nd Lt. Dr.Narongrit Wangkeeree, Ph.D.(Information Technology)
  8. Assoc. Prof.Katanyu Hiransomboon, MBA(International Management)
  9. Assoc. Prof. Dr.Thanakorn Thanathanchoochote, Ph.D.(Marketing)
  10. Dr.Prapaporn Jinain, DBA(Business Administration)
Admission Office
0-2692-2360-4 Ext 817, 287, 811
Kanakarn Phanniphong, DBA
Program Director
062 169 3653

ภาคเรียนที่ 1 ปีการศึกษา 2563



วันที่เปิดรับสมัคร 13 เมษายน – 29 พฤษภาคม 2563

ประกาศรายชื่อผู้มีสิทธ์สอบคัดเลือก 1 มิถุนายน 2563

สอบคัดเลือก (สอบสัมภาษณ์) 5 มิถุนายน 2563

ประกาศผลการสอบคัดเลือก 8 มิถุนายน 2563

ยืนยันสิทธิ์และชำระเงินค่าขึ้นทะเบียนเป็นนักศึกษา 8 – 12 มิถุนายน 2563

ประกาศรายชื่อผู้มีสิทธิ์เข้าศึกษา 15 มิถุนายน 2563

รายงานตัวและปฐมนิเทศ 17 มิถุนายน 2563

ลงทะเบียนเรียน 17 – 21 มิถุนายน 2563

เปิดภาคเรียน ภาคเรียนที่ 1/2563 22 มิถุนายน 2563

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